Congrats to Nikon 100-years old & New camera D850


Happy birthday to Nikon on your 100th anniversary!

As a professional Nikon photographer, I'm very happy for their anniversary and the coming camera D850.

See the movie "Light" below:



Nikon writes about their 100th Anniversary:

"Nikon Celebrates the 100th Anniversary of its Founding July 25, 2017

Nikon Corporation (Kazuo Ushida, President, Tokyo) was established in 1917 (as Nippon Kogaku K.K.). Since then, we have been creating unique value all over the world by providing consumer and industrial optical equipment, including lithography systems and microscopes as well as cameras, based on opto-electronics and precision technologies. Today, Nikon celebrates the 100th anniversary of its founding. We deeply express our sincere gratitude to all of our stakeholders who have faithfully supported our development that met the needs of the last 100 years.

Over these 100 years, Nikon has contributed to industries and people's quality of life with its state-of-the-art technologies during each era. We were able to successfully focus on and overcome continuous challenges because we were fully supported and trusted by our stakeholders. In order for people to create progress toward a prosperous future over the next 100 years, Nikon will continue to contribute to the world."



Nikon's new vision

New vision and qualities of mind

"Marking our centennial year, we announce our new vision that actively leads to our next 100 years.


Our Vision Unlock the future with the power of light

Unleashing the limitless possibilities of light. Striving to brighten the human experience. Focused, with purpose, on a better future for all. THIS IS THE ESSENCE OF NIKON


Our Qualities of Mind

Curiosity We show our passion for progress through a wide range of interests to cultivate fresh ideas.

Acceptance We warmly embrace diverse ideas and delight in differences among people and cultures.

Inspirational Power We share our ideas with infectious enthusiasm to effect positive change in the world."


Nikon will release new D850 camera

Nikon revealed on their anniversary that they will soon replace their great D810 with a new D850 camera:


Nikon writes on their website:

"Development of Digital SLR Camera Nikon D850 July 25, 2017

TOKYO - Nikon Corporation is pleased to announce the development of the next-generation full-frame, high-resolution, high-speed digital SLR cameras with the upcoming release of the highly anticipated Nikon D850. The D850 will be a formidable tool for creators who will not compromise on exceptional image quality and versatility, including aspiring and professional photographers, as well as hobbyists, who shoot landscapes, commercial sports, fashion and weddings, and multimedia content creators. The D850 is the successor to the D810, which was highly praised by its users for offering extremely sharp and clear rendering, with rich tone characteristics. This powerful new FX-format digital SLR camera is engineered with a range of new technologies, features and performance enhancements that are a direct result of feedback from users over the years – who demand the very best from their camera equipment. The D850 will exceed the expectations of the vast range of photographers that seek the high resolution and high-speed capabilities that only a Nikon of this caliber complemented by NIKKOR lenses can offer."



Nikon others:



Images by wedding and portrait photographer John Hellstrom from Stockholm, Sweden. Contact John here.